Group Chat Chaos: Information overload on messaging platforms
Decision Delays: Slow consensus-building across threads
Itinerary Friction: Schedule coordination scattered across apps
Budget Stress: Unclear expenses and tangled IOUs
Gaggle is a collaborative travel planning platform designed to transform the "group chat chaos" of trip organizing into a streamlined, social experience. By integrating short-form discovery, real-time voting, and synchronized budgeting into one interface, Gaggle eliminates the need to juggle multiple apps, ensuring that the planning process is as enjoyable as the trip itself.
Beyond pure utility, Gaggle aims to build confidence and inspiration through a social-first planning experience that increases anticipation for the journey ahead.
| BRANDING
Planning a trip is a non-linear process. Users often bounce between being inspired by a video, checking their budget, and organizing plans. The challenge was to map a user flow that felt fluid rather than fragmented, ensuring that a user could quickly move from "discovering a location" to "adding it to a poll.”
DISCOVER
| PROBLEM
Most group trips fall apart before they even start as users are forced to juggle 12 different apps and hundreds of unread messages. We identified four primary friction points through user research:
| PROBLEM
| SOLUTION
| USER PERSONA
| USER FLOW
A short-form video feed allows users to browse travel recommendations and reviews, turning passive inspiration into active planning by instantly "favoriting" locations for the trip.
ITINERARY
Gaggle utilizes a voting mechanism that allows groups to decide on destinations and activities with minimal friction. This structured polling system replaces endless group chat debates with clear, actionable data and reminders.
EXPENSES
Moving away from static lists, the app provides an interactive, "block-style" itinerary inspired by the flexibility of Google Sheets. Users can reserve time slots, visualize map routes between destinations, and store essential booking links or QR codes in one synchronized view.
VOTING
| KEY FEATURES
A dedicated expense tracker provides color-coded visuals for shared costs and individual balances. Gaggle builds financial transparency among friends, ensuring that everyone stays informed and comfortable throughout the trip.
A collaborative travel planning application designed to streamline trip organization through integrated itinerary management, budget tracking, and social discovery features. The app helps users plan trips together while discovering destinations through authentic, short-form content.