Heyday Ann Arbor

At Michigan Advertising & Marketing, my team and I developed a semester long campaign for our client, national facial brand Heyday, with the goal of increasing student engagement. We built partnerships with student organizations and relevant content creators, and hosted an on-campus tabling event to boost visibility.

I designed a series of custom stickers as giveaways, incorporating school-specific imagery and trending phrases to resonate with the student audience. The final deliverables seamlessly blended Heyday’s clean, natural color palette with playful, exclusive visuals tailored to the community.