Klondike x Girl Scouts- Case Competition

As part of the MAM Case Competition, my team and I were challenged to develop innovative ideas for limited-edition products and strategic partnerships within the Klondike Bars segment. We proposed a collaboration between Klondike and the Girl Scouts, leveraging the nostalgic and timeless appeal of both brands. Recognizing their shared values of exploration, experimentation, and community, we designed a campaign where consumers earn Klondike rewards by completing community service tasks and collecting virtual badges.

This project is an academic design exercise and is not directly affiliated with Klondike