Let’s Park is a peer-to-peer parking marketplace—described as an "Airbnb-style service"—where users in college towns can rent out spots to earn passive income or find available parking. While the website was active for email signups, the company needed a strategic push to build a physical and digital presence before transitioning into a downloadable app.

| PHYSICAL TOUCHPOINTS

Let’s Park

| SOCIAL MEDIA

I designed advertisements emphasizing the platform’s key appeal to students— ease of use and an opportunity for passive income. We distributed 200+ posters across Ann Arbor, targeting high-friction locations like the Undergraduate Library, Mason Hall, and the Diag. The goal was to build awareness among University of Michigan students regarding the Let’s Park marketplace and drive conversions through early-access app sign-ups.

| BRIEF

| MERCHANDISE

I analyzed the existing brand assets and translated them into high-fidelity merchandise concepts (T-shirts and hoodies). By focusing on bold, eye-catching designs, I created an apparel concept designed to turn the internal team and early adopters into walking brand ambassadors.