| DELIVERABLES
This suite of design assets establishes a cohesive visual identity for The Harlan by blending luxury aesthetics with strategic community outreach across three core deliverables. The Preferred Employer Flyer serves as a professional outreach tool designed to highlight exclusive benefits for local businesses, and the UM Flyer integrates university-themed branding and student-focused headlines to resonate with the campus community. The pricing sheet provides a customized financial resource that maintains the development’s upscale positioning through clear, actionable leasing information for prospective residents. These materials utilize an iterative design process to ensure brand consistency while targeting specific segments of the Ann Arbor market.
The Harlan
Hines real estate firm is developing "The Harlan," a luxury apartment complex situated near the Briarwood Mall area just south of the University of Michigan’s main campus. Our strategic objective was to build brand awareness and local partnerships, bridging the gap between the property’s off-campus location and the university community. By conducting research into the Ann Arbor housing market, we ensured that the branding and future activations directly addressed student priorities.