ACE Trades Pre-Apprenticeship & Training
Our client initially came to our team with two separate business entities: ACE Trades & Training, a trades school, and CJ Preservations, a renovation company that provided students with real-world work experience. They functioned as a dual-model under an overarching brand called Dollhouse BuildHers.
Our first steps were to gain a better understanding of her current company structure, visual identity, target demographic, and competitors.
In the process of renaming, we …
The client chose to retain the original ACE name as the overarching brand, altering the names of the two arms to include the ACE name. We redirected our efforts to developing the visual identity under her selected names.
Based on our research, we determined our goals to be:
Detroit Neighbor’s Entrepreneurs Project, 2026
Client: Crystal Monea
Collaborators: Louise Hackett (Designer), Madelyn Schlachter (Designer), Grace Colombo (Designer)
PROCESS
mission — but had no website, no visual identity, and a program launch approaching. Our team was brought in to build a brand system from the ground up for all three.